COVID’s Legacy on Generation Z

The world that Generation Z is growing up in can be summarized by disruption and uncertainty. This Post-
Millennial cohort has never known a time before economic volatility, mass shootings and climate-induced
natural disasters. Their experience of COVID-19 only serves to reinforce this narrative and confirm what
Gen Z already knows to be true: that their physical and economic security is under constant threat.

The concern for safety and security will influence every decision Gen Z’ers make, now and in the future:

• What education to complete?

• What vocation to pursue?

• Where to work and live?

• What to buy and invest in?

The legacy of COVID-19 on an entire generation of children will be profound. Practical education will be
favored. Job security will be important. Workplace safety will be paramount. This will be a generation of
savers and pragmatists.

Gen Z is entering adulthood as seismic shifts in our society, economy and workforce are occurring. It will
be incumbent on all of us to understand their unique perspective and support their integration into the
workforce.

For more insight into this generation and the future of work, visit my website or contact me directly.